The Koreans rarely do anything without vibrant color and lots of spunk, which is befitting of their uplifting and innovative culture.
Photography & Styling by myself
Products by SASA Singapore:
Chosungah22 Real Cheek Smoother in Berry Ade
retailing at SASA Outlets Islandwide
In recent times, I was invited to the SASA launch party of Chosungah22 at Arteastiq, a Korean cosmetics line apparently developed by one of the pioneers of the global K-beauty movement, Chosungah. The inspiration of her brand revolves around creating ingenious products that are simple, eye-catching and most importantly, effective. Upon setting foot into the venue, a spectacular display of fresh, fun, neon funky colors and illustrative visuals which defined the brand bombarded our vision. The Koreans rarely do anything without vibrant color and lots of spunk, which is befitting of their uplifting and innovative culture.
Chosungah22 cosmetics includes a range of top quality make up solutions that caters not only to beautifying your face, but in typical K-beauty fashion, illuminates and nurtures the skin from within. Their foundations such as the Bounce Up Pact, C&T Blend Fresh Mix and 24H Raybeam Cream include moisturizing and whitening ingredients, as well as UV-protection, thus helping to conceal imperfections and improve skin texture at the same time. One of my absolute favorites of all time surprisingly, has to be their Dual Lip Tint and Gloss, which comes in four different shades. I have always been obsessed with Korean lip tints, finding their scent irresistible and the tints easy to apply and very long lasting. Chosungah22’s version of lip tint & gloss takes it one step further with their gloss application after the lip tint, which gives me plump, juicy, succulent orange-red lips which I don’t think I’ll ever tire of wearing. Despite being spoiled for choice in today’s make-up saturated market, I will definitely be reaching for this tint over and over.